# Daniela Videa

> Daniela Videa is a Houston-based UX/UI, product and brand designer with a background in marketing and social media. She studies at the University of Houston (graduating December 2027) and is open to full-time roles, internships and freelance work in UX/UI design, product design, branding and marketing. She works in English and Spanish.

Her work combines user research, interface design, visual identity and social media strategy, and her case studies focus on measurable results (for example, raising a client's AI search/AEO score from 82 to 91, and two RedFest 2026 wins).

Contact: danielavidea11@gmail.com · LinkedIn: https://www.linkedin.com/in/danielahernandezvidea · Instagram: https://www.instagram.com/danividea/

## Case studies

- [RecipeBox Pro](https://danielavidea.com/work/recipebox-pro): Mobile app UX/UI. Research, persona, user flows and a live Figma prototype for an app that brings scattered recipes into one place.
- [UH Wellness Influencer Program](https://danielavidea.com/work/uh-wellness-influencer-program): The University of Houston's first wellness influencer program. Research-based outreach that drew 160 applications, narrowed to 7 student creators; program branding, content and WellFest marketing.
- [M3 Graphics](https://danielavidea.com/work/m3-graphics): The client's website brought in few quote requests and the brand was inconsistent. Daniela redesigned the site around requesting a quote, made the brand consistent across web and social with reels she filmed and edited, and raised the AEO score from 82 to 91 (and improving).
- [SYRIOS Timeline Usability Testing](https://danielavidea.com/work/syrios-timeline-usability): UX research. Usability testing of a digital timeline of ancient Syrian coins with 11 users; SUS 77.3 vs. the 68 benchmark. RedFest 2026 first place.
- [Grupo Videas](https://danielavidea.com/work/grupo-videas): Rebrand of an engineering and design firm in Honduras: strategy, visual identity, applications and website. RedFest 2026 winner.
- [Becoming Fully Funded](https://danielavidea.com/work/becoming-fully-funded): Personal brand identity for creator Ty Timlet, about building the capacity (money, confidence, direction, health, time) to say yes to your next chapter: title logos, colors and a TikTok, Instagram and LinkedIn system. Her TikTok (@irlwithty) has 24.3K followers; her video on career shifts reached 18.2K views and 2,740 likes.
- [Elite Pro Valet](https://danielavidea.com/work/elite-pro-valet): Website redesign that builds trust with high-end property managers and simplifies quote requests.
- [DIGI Fest](https://danielavidea.com/work/digi-fest): Event identity for the University of Houston Digital Media Senior Portfolio Showcase: a split DIGI / FEST lockup on a UH-red diagonal, applied to a poster, announcement card, ID badge and bi-fold brochure.
- [HUE Studio](https://danielavidea.com/work/hue-studio): Content strategy for an affordable, colorful fashion brand for college students (team of four, DIGM 2357): interviews with 16 students, three personas, platform roles, a May 2026 content calendar and 20 posts across Instagram, TikTok, YouTube and Pinterest.

## About

- [About Daniela](https://danielavidea.com/about): Background, skills and how to work with her.
- [Home and portfolio](https://danielavidea.com/): All projects at a glance.

## Optional

- [Exploration Lab](https://danielavidea.com/lab): Posters, album art, photography and design experiments.