DIGI FEST- Designing a Bold Event Identity System
An energetic brand system designed for a student portfolio showcase.
[Design Concept]
As part of the project, I designed a cohesive event identity system that captures the energy and ambition of emerging creatives while maintaining a professional tone. The visual system was created to remain adaptable across both print and digital platforms.
[My Role]
Lead Designer
[Timeline]
November 2024
[Process]
[01] Research
Reviewed past campus event materials and design trends to identify visual gaps and define the target audience.
[02] Insights
The identity needed to feel bold, professional, and consistent across platforms for quick scanning.
[03 Design Solution]
Developed a typography-driven system with a high-contrast palette (black, cream, red) and flexible print/digital layouts.
[04] Design in Action
Applied the system to official event materials and presented it live during the showcase.
[Outcome]
Consistency
Increased visual consistency across event materials.
Brand Presence
Strengthened brand presence through cohesive design.
Scalability
Created a scalable system for future DIGI Fest promotions.