Spring Gardens Nursery — Website Redesign
Enhancing Brand Presence Through Structured UI Design
[Problem Statement]
The existing website lacked visual consistency and did not provide a seamless experience across devices.
[Solution Statement]
I redesigned the UI to improve consistency, responsiveness, and overall user experience.
[My Role]
Lead Designer
[Timeline]
October 2024 – November 2024
[Process]
[01] User Research
Conducted a heuristic evaluation and competitor review to identify usability, visual, and structural issues.
[02] Insights
The site lacked a cohesive visual system, inconsistent CSS, poor hierarchy, and limited accessibility.
[03 Design Solution]
Built a structured UI system with defined typography, spacing, color hierarchy, and modular CSS.
[04] Implementation & Refinement
Refined spacing, contrast, and layout across screen sizes to ensure consistency and accessibility.
[Outcome]
Consistency
Standardized 100% of core UI components under a unified design system.
Efficiency
Reduced CSS redundancy by reorganizing styles into modular sections.
Brand Clarity
Strengthened brand consistency through defined typography and color hierarchy.