Healthcare Appointments: 30% Faster Booking Times
Boosting Conversion Rates for E-commerce Checkout
[Problem Statement]
The platform struggled with a 40% cart abandonment rate during checkout. Users encountered unclear error messages, redundant fields, and poor mobile optimization, leading to frustration and drop-offs.
[My Role]
Lead Designer
[Timeline]
January 2024- March 2024
[Process]
[01] User Research
Conducted user interviews with 15 participants to understand their frustrations and preferences.
[02] Insights
Users were frustrated by unclear error messages and redundant form fields.
[03 Design Solution]
Simplified the checkout process into three steps: Cart Summary, Payment.
[04] Testing & Iteration
Conducted A/B testing with 500 users, comparing the original and redesigned flows.
[Outcome]
Simplification is key
25% increase in checkout completion rates.
Iterative testing pays off
30% reduction in cart abandonment on mobile devices.
Details matter
40% improvement in perceived ease of use, as measured by post-launch surveys.