M3 Graphics · Houston
More quote requests, one consistent brand.
M3 Graphics makes signs, vehicle wraps, printing and campaign materials in Houston. Their website brought in very few quote requests, and the brand looked different everywhere it showed up. I redesigned the site around asking for a quote, made the brand consistent across web and social, and raised the site's AI-search (AEO) score from 82 to 91.
The problem
A site that looked fine, but rarely got a quote request.
A vague headline, a phone number you couldn't tap and a quote button that sent people off the page. Drag to compare the old homepage with the new one.
How might we get a local business owner from "who are these people?" to a quote request in one visit?
The redesign
Six UX decisions, each with a reason.
- ClaritySay it in three words"Premier Custom Signage & Print Solutions" became "We print. We build. We brand."
0→ 2 formsQuote without leavingThe form now lives on the homepage.0→ 6 linksTap to callIn the header, hero, contact and footer.- NavigationServices the way buyers thinkExterior, interior, graphics, printing, political.
- TrustProof before the pitchTexas brand logos, real installs, financing.
- Accessibility & AEOReadable by people and AIAlt text on all 44 images, clear headings and answer-ready copy.
The new homepage
Services, proof, work and a quote form, in that order.
AEO · answer engine optimization
Easier for AI to recommend: 82 to 91, and climbing.
People now ask ChatGPT and Google's AI for "sign companies near me." I structured the content so those answers can find and cite M3.
Brand · before
A feed with no consistent look.
Different logos, colors and styles, and almost only finished signs, so M3 never looked like one company.
Brand · after
Reels that show the work behind every sign.
I filmed and edited reels of the process, installs and campaigns, all with one consistent look.
What's next
Connecting a CRM before we run ads.
I'm currently connecting a CRM with HighLevel, so every quote request is captured and followed up before we start running ads.
Contact
Let's Work Together!
Currently open to work together
Connect on socials