HUE Studio · Content strategy
Getting college students to choose color.
HUE Studio is an affordable fashion brand made by college students for college students, built to bring color back into youth fashion. Our team built its content strategy: interviews with 16 students, three personas, a workflow and a month-long calendar, and 20 posts for Instagram, TikTok, YouTube and Pinterest.
Background
Neutral basics make everyone blend in.
Most affordable brands lean on minimal, neutral clothes. HUE wanted students to stand out with color, texture and pattern, in a fashion market that's crowded and moves fast.
How might we make an affordable, colorful brand the first thing students see when they look for outfit ideas?
01 · Research
We started by listening.
We interviewed students aged 18 to 25 about their style, budgets and the content they follow, then sorted the answers in Excel and Miro to find patterns.
02 · Personas
Three students, three ways to shop.
The Bold CreativeNicole, 20Based on 4 intervieweesEngineering sophomore in Houston who wants bold, affordable pieces that show her personality.
- Needs
- Variety, bold color, fair prices
- Reach her on
- TikTok, Pinterest, Instagram
The Casual CreativeBenjamin, 21Based on 4 intervieweesComputer Science junior with a retail job who keeps it comfortable, simple and put-together.
- Needs
- Comfort, durability, easy outfits
- Reach him on
- YouTube, Instagram, TikTok
The Exploring IndividualistAmelie, 22Based on 5 intervieweesSenior with her first job lined up, exploring a style that feels like her, on a budget.
- Needs
- Good fit, sales, unique style
- Reach her on
- TikTok, YouTube
03 · Strategy
One brand, a different job on each platform.
- TikTok · primaryCatch attention fastOutfit transformations, trends and "pick your outfit" videos.
- InstagramLook aspirationalCarousels, Reels and Stories.
- YouTubeGo deeperHauls, trends and styling tips.
- PinterestBe discoveredColor palettes and outfit boards.
- CalendarA month, plannedEvery post scheduled for May 2026.
- Hashtags#HUEStudio #WearColor #ChooseHueBranded tags on every post, plus persona, content-type and trending tags.
huestudios Color combos you'll love, only at HUE Studio! 💐 #SpringOutfits #ColorPalette #HueStudio
04 · Instagram
Color combos you'll want to steal.
A carousel that pairs real outfits with Pantone swatches, so color feels easy to wear. Swipe through it.
05 · TikTok
Short, playful and built around the drop.
Outfits of the week, "pick your outfit" polls and countdowns to the May 6 drop, each ending on the HUE Studio title card.
06 · YouTube
Longer videos for when they want more.
Hauls, trend breakdowns and color tips that build trust. Press play to watch.
Behind the scenesPack orders with me
HaulHUE Studio haul reveal
TrendsSummer 2026 trends: statement pieces
Styling tipsIt all comes down to color
07 · Pinterest
Boards made to be saved.
Outfit boards and palettes that keep sending students back to HUE long after they scroll past.
Goals
Targets we set for the first months.
Every post ties back to awareness, engagement or sales.
Contact
Let's Work Together!
Currently open to work together
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