RedFest 2026 Winner
Grupo Videas · Diseño & Ingeniería
Building a brand as solid as the homes it builds.
Grupo Videas is an engineering and design firm in Honduras with more than 10 years in architecture, consulting, construction and electrical work. As their Media Coordinator Intern, I led a full rebrand: a new mark, a visual system, brand applications and a new website. The brand style guide won 2nd place in Marketing & Branding at RedFest 2026.
Strategy
Precision and home, in one mark.
The firm's work is engineered and exact, but what clients buy is a home. So the mark joins the V of Videas, for direction and vision, with the outline of a house.
Visual system
Earthy materials, modernist type.
A palette pulled from terracotta, concrete and soil, set in Helvetica for a clean, timeless voice.
- Ingeniería & Diseño
- Ingeniería & Diseño
- Ingeniería & Diseño
- Ingeniería & Diseño
- Ingeniería & Diseño
- Ingeniería & Diseño
Applications
From job-site signs to hard hats.
The identity had to work on a construction site as well as on screen: signage, uniforms, safety gear and stationery.
Web
Applying the identity to the web.
A new site that leads with the work: projects, services and a clear way to get in touch. It's live at videasingenieria.framer.ai.
The work
Homes the brand stands behind.
Real Videas projects, photographed for the website and Instagram.
Results
A brand as solid as the houses it builds.
The new identity now runs across the website, social media and job-site signage, and the brand style guide took 2nd place at RedFest 2026.
Contact
Let's Work Together!
Currently open to work together
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